When targeting a specific demographic, you know that the data fueling your campaign needs to be specific and accurate to reach the intended audience. However, much of the data that exists in the mobile ecosystem is not properly vetted for accuracy, making it difficult to see the ROI you would like to achieve for a mobile campaign. How can a well-targeted campaign increase audience engagement and, ultimately, sales?
The Audience Engagement Quick Guide includes:
- An overview of mobile location-based tools available to target and engage a specific audience
- Proven strategies you can use to increase campaign ROI
- Creative tips to make your mobile ads successful
- Measurement strategies to ensure you can prove your campaign engaged the target audience
- An example of how to execute an audience-targeted mobile ad campaign