To get the most out of your mobile advertising dollar, it’s crucial to understand your consumer and their mobile behavior.

The 2014 shopping season is longer than last year with 27 shopping days from Black Friday to Christmas Eve. Thinknear profiled holiday shoppers to help marketers understand this year’s consumer trends. We found that mobile is a major driver for holiday sales decisions, and consumers are wanting more helpful information and better experiences from brands on mobile. By the end of Black Friday weekend (Black Friday through Cyber Monday), over 45% of shoppers will have finished their shopping.