To get the most out of your mobile advertising dollar, it’s crucial to understand your consumer and their mobile behavior.

Thinknear profiled back-to-school shoppers to understand their mobile shopping behavior. We found that consumers are not only using their mobile phones to plan for back-to-school shopping, but are also using their phones while they are at the store. Additionally, consumers are willing to travel no more than 15 miles to get the best deal and are open to receiving discounts on their mobile devices while shopping.