The U.S. didn’t make it to this year’s World Cup, but the American soccer fans will be following and watching the “Russian 2018” games along with 3.4 billion others around the world.

We had some fun with big data to learn more about where the American soccer fans are in the U.S. and how marketers can reach them via location-based consumer intelligence.

Top States that Watch Televised Soccer

  1. California
  2. New York
  3. Texas
  4. New Jersey
  5. Illinois

Top Counties that Watch Televised Soccer

  1. Queens County, New York
  2. San Diego County, California
  3. King County, Washington
  4. Miami-Dade County, Florida
  5. Alameda County, California

Age

People under the age of 44-years-old over-index for being soccer fans with the age group of 20-to-34-years-old having the highest concentration of televised soccer fans.

Income

Households with an income of $75,000 or more over-index for watching televised soccer.

Ethnicity

Hispanic and Asian ethnic groups over-index for watching televised soccer compared to Caucasian, African-American, and Other.  

We also uncovered a handful of actionable insights that demonstrates soccer fans overall brand affinity, visitation patterns, and lifestyle at a more granular level. In fact, we can customize mobile targeting strategies based on home block groups and more defined passion points and segments.

Contact us if you are interested in reaching sports, especially soccer, fans by filling out the contact form on this page.

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