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Driving to Purchase with Mobile: The Auto Buyer’s Ultimate Companion

An auto shopper’s phone is the ultimate companion through every step and are easily swayed by another OEM’s advertising while visiting a dealership of their choice -- an opportunity for automakers to leverage location advertising for both retention and conquesting tactics.

Thinknear Beats Industry Standards in Location Advertising

Not all location data is leveraged equally. The proof is in the results -- and Thinknear’s commitment to data quality and targeting accuracy continues to deliver outstanding performance for our clients across the board.

LBA vs. DMA: How Location Data Can Deliver More Value for Retail

The go-to connection between retail marketers and location data is simple, but ineffective: Most stores will set up a geofenced ad campaign to drive in-store traffic in the immediate area during a given time.

Marketing to Marketers: The Gen Z “Brand”

Attracting the attention of a consumer-powerhouse demographic that’s short on attention and long on skepticism has become a key challenge for marketers. To understand what Gen Z is, we first must understand what it is not.

5G and the Future of Turbocharged Marketing

Within the next three years, wireless speeds are set to jump tenfold, making the current network look as antiquated as dial-up modems. What does this mean for consumers and marketers? Thinknear takes a look.

Thinknear at CES 2017

The Thinknear team is heading to Las Vegas for CES 2017! We'd love to meet-up to talk mobile marketing, the latest trends in location technology, and even give a sneak peek into the future of the connected car marketing opportunity. We're also hosting dinner and drinks and would love to have you along for some Vegas-style fun!

How Location Targeting Can Set Your Mobile Video Advertising On Fire

For the first time, location data is connecting rich video content to the right audiences. Brand advertisers who want to reach a specific audience can use GeoFence, GeoAudience, and GeoBehavioral targeting to target users with specific location-based profiles.

Why Location Data Will Decide the Next President of the United States

Technology is changing the way political campaigns are run. Silicon Valley has been evolving agile development processes, data-driven decisioning and the rise of digital marketing for years; and, those concepts are now fully spilling over into the run for the White House. The true game changer in politics is data and digital expertise. Those without it will not win.

Unlocking the Mobile Advertising Opportunity: Getting Attribution Right

Measuring mobile advertising ROI has been problematic. Retail and product advertisers’ best option today is to use mobile location data to measure foot traffic. Learn about the different methodologies and data sources behind this type of attribution measurement.

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