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How In-Store Shopping Stacks Up Against Amazon

In January 2018, immediately following the holiday shopping season, Thinknear conducted a digital survey of more than 1,000 Amazon shoppers to learn where brick and mortar fits in and what are the driving factors for in-store vs. e-commerce.

How to Best Serve Taxpayers

Tax filers can generally be broken into two groups: those who use a digital tax service to efile on their own and those who enlist the help of a tax professional. Learn how to target each group with location-based tactics and insights.

Let's Go to the Movies

Valentine’s Day is a historically busy evening for movie theaters. In 2017, consumers spent $3.8 billion on an evening out. Target the crowds this Valentine’s Day with GeoFence, GeoCookie, and GeoAudience tools.

3 Ways Location-based Ads Influence Diners

From online ordering to the rise of food halls to the latest menu trends, the restaurant business is constantly transforming. Competition has become fiercer, so attracting first-time diners and encouraging repeat business is more important than ever. Mobile technology now enables a restaurant to draw in customers by leveraging one of its most basic assets — location.

3 Reasons To Kick Your Extended Holiday Mobile Advertising Into High Gear

As consumers spend more time on mobile devices to meet their holiday needs, research indicates that people are also searching for and purchasing gifts much earlier and later in the year. Here are three compelling reasons to kickstart your mobile advertising strategy well ahead of the peak holiday season.

Driving to Purchase with Mobile: The Auto Buyer’s Ultimate Companion

An auto shopper’s phone is the ultimate companion through every step and are easily swayed by another OEM’s advertising while visiting a dealership of their choice -- an opportunity for automakers to leverage location advertising for both retention and conquesting tactics.

Thinknear Beats Industry Standards in Location Advertising

Not all location data is leveraged equally. The proof is in the results -- and Thinknear’s commitment to data quality and targeting accuracy continues to deliver outstanding performance for our clients across the board.

LBA vs. DMA: How Location Data Can Deliver More Value for Retail

The go-to connection between retail marketers and location data is simple, but ineffective: Most stores will set up a geofenced ad campaign to drive in-store traffic in the immediate area during a given time.

Marketing to Marketers: The Gen Z “Brand”

Attracting the attention of a consumer-powerhouse demographic that’s short on attention and long on skepticism has become a key challenge for marketers. To understand what Gen Z is, we first must understand what it is not.

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