Why is it so difficult to measure mobile advertising ROI? In our 2016 report, we take an in-depth look at mobile attribution approaches for measuring foot traffic, how they work, and additional factors to consider when choosing a measurement provider.
The 2016 Mobile Attribution Report includes:
- Explanation of auction-based and consumer panel approaches to measuring foot traffic
- Clarification on the pros and cons of each measurement approach
- A list of eight questions to consider when choosing a measurement provider