Location data is enabling better targeting and driving better consumer experiences, but data accuracy is the key to ensuring further growth of the mobile advertising industry. Thinknear’s Location Score Index is the first tool designed to give marketers deep insight into the accuracy of industry location data, while delivering insights on:
- The current state of location data quality in the mobile ecosystem
- How location data is generated
- When location accuracy really matters
The Location Score Index is the benchmark for measuring mobile industry data quality, and Thinknear is committed to improving transparency and accuracy for marketers.