The Q2, 2016 Location Score Index marks Thinknear’s second year of tracking the quality of location data in the programmatic ecosystem. Our goal is to bring transparency to all sides of the mobile advertising industry, ultimately helping publishers deliver high-quality location data to marketers and helping marketers avoid wasted dollars.
While the volume of location data available continues to skyrocket, the current Location Score Index is the lowest it’s been since we began measuring in 2014. Download the report now to find out why and to understand the real-world impact of inaccurate data.
This report includes insights on:
- The current state of location data quality in the mobile ecosystem
- The key drivers of location accuracy
- The difference between accurate and precise data
- The opportunities and obstacles of mobile location data