Location-enabled mobile inventory is growing incredibly fast and use cases for location-based data are evolving quickly to include audience targeting, analytics, and media planning solutions. With a full year of data, this fourth edition of the Location Score Index looks at key trends in the mobile industry over the past year.
While the quality of publisher location data remains virtually unchanged, the strong growth in overall programmatic inventory and the launch of new accuracy-related initiatives by the MMA and IAB are promising. Thinknear’s Q1 Location Score Index highlights the industry-wide data quality issues, but also demonstrates the benefits for marketers who place an emphasis on finding high-quality data. Download the latest report to understand the opportunities and challenges associated with location data accuracy.
This report includes insights on:
- The current state of location data quality in the mobile ecosystem
- The key drivers of location accuracy
- The opportunities and obstacles of mobile location data