The Location Data Buyer's Guide by Thinknear
Thinknear Answers IAB's "12 Questions Every Buyer Should Ask about Location Data"
Location has become a key tool for mobile marketers, but as with any new technology, industry standards and practices are still evolving. To help media buyers, the IAB released a framework with the right questions to ask about location data and accuracy. In this guide, Thinknear addresses each of the IAB recommended questions for buyers, providing a better understanding of Thinknear's location data and how it is used.