Thinknear and Placed Partner to Bring Third-Party In-Store Attribution to Advertisers
Retailers now have access to mobile attribution technology, linking mobile ad exposure to in-store traffic
Sunnyvale, California—December 18, 2013—Thinknear by Telenav (NASDAQ: TNAV), the leading location marketing expert, has teamed with location insights leader Placed, Inc. to provide retailers with valuable insights into the effectiveness of mobile ads in driving offline store visits. Leveraging Placed Attribution, which measures over 100,000,000 locations per day from the world’s largest opt-in location panel, this new partnership, first reported in the MediaPost MoBlog, will allow advertisers to measure the correlation between mobile ad exposure and brick-and-mortar shopping.
“In many ways, we’re offering the Holy Grail of mobile attribution with this partnership,” explains Thinknear General Manager, Eli Portnoy. “By connecting mobile ads to in-store visits, we can help advertisers close the attribution gap and understand how their ad spend is paying off.”
The partnership will focus on measurement of consumers who are exposed to location-based mobile ads on the Thinknear network, and analysis of Placed’s location panel data, to provide a solid indication of ROI to marketing partners.
“Thinknear’s partnership with Placed highlights the importance of independent third-party attribution to connect mobile ad exposure to real-world action,” said David Shim, founder and CEO of Placed. “The leadership role that Thinknear has taken in championing location as a fundamental differentiator in mobile advertising continues with this partnership. By separating media from attribution, Thinknear provides a solution that is free of any conflict of interest, making the end beneficiary the advertiser.”
The partnership between the two organizations will also include detailed post-campaign reporting metrics that will help retail marketers understand where and how consumers transact in real time. Brands and agencies wanting to learn more about the technology should contact Thinknear or Placed for more information.
Thinknear by Telenav is a mobile advertising network focused on using location more intelligently to deliver unique audiences and better consumer experiences that ultimately result in more customers. The platform was built from the ground up to deliver the scale and reach required to leverage location in mobile.
Thinknear leverages over 14 years of exclusive location data from Telenav, their parent company, to power advanced location targeting. Thinknear uses first party data and deep location and mobile experience to deliver services and solutions advertisers can’t get from other ad networks. For more information, please visit thinknear.com.
About Telenav, Inc.
Telenav's mission is to help make people's lives less stressful, more productive, and more fun when they are on the go. Telenav’s personalized navigation services help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive.
Telenav’s partners are wireless carriers, automobile manufacturers, app developers, advertisers and advertising agencies. The company’s carrier and automotive partners include AT&T, Bell Mobility, Boost Mobile, Ford, NII Holdings, QNX Software Systems, Rogers, Sprint, Telcel, T-Mobile U.S., U.S. Cellular, and Vivo Brazil. More information is available at www.telenav.com and www.scout.me.
Copyright 2013 Telenav, Inc. All Rights Reserved.
“Telenav”, “Thinknear,” the Thinknear logo, ”telenav.com,” “scout.me,” and “thinknear.com” are registered and unregistered trademarks and/or service marks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.
Placed is the leader in location-driven insights and mobile ad intelligence. Measuring billions of locations across the world’s largest opt-in mobile location panel, Placed provides the most complete understanding of consumers’ offline behaviors.
Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior. Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group. For more information about Placed and its location solutions, please visit: www.placed.com/
WIT Strategy for Thinknear by Telenav
Cynthia Hiponia and Alice Kousoum
The Blueshirt Group for Telenav, Inc