GeoVideo: Boosting Mobile Video with Location Intelligence
Mobile Video + GeoLocation = GeoVideo
Mobile video combines the power of sight, sound, and motion to deliver rich storytelling experiences. GeoLocation identifies consumers based on real-world movement patterns which, deeply define who they are and reveal values, interests and passion points. Mobile Video combined with GeoLocation's intelligence deliver data-driven video ads layered with customer context - offering a highly powerful platform that drives higher engagement and completion rates.
- 85% of the U.S. online audience watch digital videos
- Video viewers retain 90% of a marketing message vs. 10% of those reading it in text/copy
- 74% of smartphone owners in the U.S. use their phone to receive real-time location-based info
- Local search queries are growing 50% faster than mobile searches overall
- 60% of consumers are interested in location-targeted offers