Brand marketers know their consumer segments, but reaching those segments on mobile isn’t always easy. Location-based audience tools leverage context, demographics, and consumer location profiles to enable campaigns that truly connect with the target audience.
Thinknear worked with a large skin care company to develop a mobile campaign for their sunscreen product that would resonate with beach visitors and other enthusiasts of outdoor summer activities. We leveraged real-time user location data and a proprietary place database to target users and to drive brand awareness and retail sales.
Thinknear worked with a large pharmaceutical company to develop an engaging mobile experience designed to build awareness for an allergy medication. The brand’s goals were to encourage trial of the allergy medication in areas of the U.S. in which pollen counts were well above average.