When targeting a specific demographic, mobile marketers know that the data fueling their campaign needs to be accurate to reach the intended audience. How can a well-targeted campaign across mobile devices work in your favor for increasing audience engagement and, ultimately, sales?
It is increasingly important that entertainment marketers target moviegoers most likely to visit a theater to watch the premier of a new film. This makes it crucial to utilize data-driven marketing techniques to increase campaign ROI and drive audiences into the theater.
Promoting network television programs is increasingly becoming a challenge. With the growing popularity of streaming services and digital media, it can be hard to grab potential viewers’ attention. Today’s consumers have multiple screens vying for consideration. Now, it is more important than ever to make sure your marketing dollars are spent on consumers who fall within your target audience and are most likely to become a fan of the TV show you’re promoting.