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The Mobile Marketer’s Quick Guide to Audience Engagement

The Mobile Marketer's Quick Guide to Audience EngagementWhen targeting a specific demographic, mobile marketers know that the data fueling their campaign needs to be accurate to reach the intended audience. How can a well-targeted campaign across mobile devices work in your favor for increasing audience engagement and, ultimately, sales?

The Mobile Marketer’s Quick Guide to Theatrical Releases

Download The Mobile Marketer's Quick Guide to Theatrical ReleasesIt is increasingly important that entertainment marketers target moviegoers most likely to visit a theater to watch the premier of a new film. This makes it crucial to utilize data-driven marketing techniques to increase campaign ROI and drive audiences into the theater.

The Mobile Marketer’s Quick Guide to TV Tune-In

The Mobile Marketer's Quick Guide to TV MarketingPromoting network television programs is increasingly becoming a challenge. With the growing popularity of streaming services and digital media, it can be hard to grab potential viewers’ attention. Today’s consumers have multiple screens vying for consideration. Now, it is more important than ever to make sure your marketing dollars are spent on consumers who fall within your target audience and are most likely to become a fan of the TV show you’re promoting.

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