From online ordering to the rise of food halls to the latest menu trends, the restaurant business is constantly transforming. Competition has become fiercer, so attracting first-time diners and encouraging repeat business is more important than ever. Mobile technology now enables a restaurant to draw in customers by leveraging one of its most basic assets — location.
Why is it so difficult to measure mobile advertising ROI? In our 2016 report, we take an in-depth look at mobile attribution approaches for measuring foot traffic, how they work, and additional factors to consider when choosing a measurement provider.
Quick-service and casual dining restaurants share a common goal: bringing consumers to the table. An empty seat in a restaurant is a perishable resource that disappears if not filled. Restaurant marketers need to build awareness for their locations over time but also need to reach consumers close to the moment of decision when they are looking for dining options.
More people than ever are using mobile devices to research and buy products, changing the traditional path to purchase. Brick and mortar advertisers who want to drive foot traffic through the door need to find and engage their target audience at the right time and in the right place, ensuring that the ads are relevant.
Los Angeles-based Shakey's Pizza Parlor partnered with Thinknear on a mobile campaign to target Hispanic audiences both with Spanish and English language creative. Read how different audiences and different languages affected the campaign.