Serious auto buyers are in the market for only a short period of time increasingly conducting research on numerous devices throughout their purchase journey. Device proliferation and connectivity has certainly changed the way consumers research and purchase products and services and it isn’t a surprise that auto shoppers rely on their mobile devices with as much as 81% using smartphones when considering a new vehicle to purchase.
Mobile advertising is unique in that it is the only marketing channel that moves with customers, making location-based data vital for an automotive campaign strategy. An auto shopper’s phone is the ultimate companion through every step and are easily swayed by another OEM’s advertising while visiting a dealership of their choice — an opportunity for automakers to leverage location advertising for both retention and conquesting tactics.
To learn how you can quickly reach these different customers on their decision making journey, please get in touch with us.