How Location Targeting Can Set Your Mobile Video Advertising On Fire

For the first time, location data is connecting rich video content to the right audiences. Brand advertisers who want to reach a specific audience can use GeoFence, GeoAudience, and GeoBehavioral targeting to target users with specific location-based profiles.

Why Location Data Will Decide the Next President of the United States

Technology is changing the way political campaigns are run. Silicon Valley has been evolving agile development processes, data-driven decisioning and the rise of digital marketing for years; and, those concepts are now fully spilling over into the run for the White House. The true game changer in politics is data and digital expertise. Those without it will not win.

Unlocking the Mobile Advertising Opportunity: Getting Attribution Right

Measuring mobile advertising ROI has been problematic. Retail and product advertisers’ best option today is to use mobile location data to measure foot traffic. Learn about the different methodologies and data sources behind this type of attribution measurement.

4 Audiences Retail Brands Can Easily Reach with Mobile Ads

Location data allows you to create thousands of unique personas. As a retail brand, your goals are to drive in-store visits, increase sales, and nurture loyalty. Learn about four audience profiles that can easily be applied across various retail brands to drive success.