Objective

Leverage Thinknear’s location data to drive visits to new Whole Foods Market locations while building brand awareness for Whole Foods in each relevant local market. The campaign also sought to drive mobile traffic to the local Whole Foods Facebook pages.

Approach & Strategy

Whole Foods Market is a national brand focused on reaching health-oriented consumers who seek alternatives to traditional grocery outlets. Whole Foods wanted to reach these consumers but also ensure that ads were only delivered to consumers who were within a reasonable driving distance of new store locations.

Results Summary

Whole Foods Market campaign realized a 4.69% post-click conversion rate which is more than 3X the industry average.

POST CLICK CONVERSION RATE