Mobile devices are creating new opportunities for brands to connect with specific audiences. We looked at the NFL fan base to better understand their mobile usage patterns and identify strategies to engage with fans in the locations that matter most.
Author Archive for: T13579_1
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Entries by T13579_1
Thinknear addresses each of the IAB’s 12 recommended questions for media buyers, providing a better understanding of Thinknear’s location data and how it is used.
Thinknear’s Location Score Index reports on the state of data quality in the industry and provides strategic insights to marketers. In our Q3 2014 edition, we discuss a question often asked by brand marketers, “When does location accuracy actually matter?”
Thinknear profiled back-to-school shoppers to understand their mobile shopping behavior. We found that consumers are using their mobile phones both to plan for back-to-school shopping in advance and while in-store.
The percentage of mobile ad inventory containing location data has grown from approximately 10% in 2012 to over 67% in 2014. This paper was written to help mobile app and mobile web publishers gain a better understanding of location data and the monetary benefits of improving the quality and accuracy of location data associated with programmatic ad exchanges.
In our first edition of the Location Score Index, Thinknear found that store visitation rates increase substantially with high quality location data.