Entries by T13579_1

Location Score Index Q3 2014

Thinknear’s Location Score Index reports on the state of data quality in the industry and provides strategic insights to marketers. In our Q3 2014 edition, we discuss a question often asked by brand marketers, “When does location accuracy actually matter?”

Improving Monetization: A Location Overview for Mobile Publishers

The percentage of mobile ad inventory containing location data has grown from approximately 10% in 2012 to over 67% in 2014. This paper was written to help mobile app and mobile web publishers gain a better understanding of location data and the monetary benefits of improving the quality and accuracy of location data associated with programmatic ad exchanges.