Thinknear worked with a large pharmaceutical company to develop an engaging mobile experience designed to build awareness for an allergy medication. The brand’s goals were to encourage trial of the allergy medication in areas of the U.S. in which pollen counts were well above average.
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Entries by T13579_1
Quick-service and casual dining restaurants share a common goal: bringing consumers to the table. An
empty seat in a restaurant is a perishable resource that disappears if not filled. Restaurant marketers
need to build awareness for their locations over time but also need to reach consumers close to the
moment of decision when they are looking for dining options.
Promoting network television programs is increasingly becoming a challenge. With the growing popularity of streaming services and digital media, it can be hard to grab potential viewers’ attention. Today’s consumers have multiple screens vying for consideration. Now, it is more important than ever to make sure your marketing dollars are spent on consumers who fall within your target audience and are most likely to become a fan of the TV show you’re promoting.
More people than ever are using mobile devices to research and buy products, changing the traditional path to purchase. Brick and mortar advertisers who want to drive foot traffic through the door need to find and engage their target audience at the right time and in the right place, ensuring that the ads are relevant.
Consumer packaged goods (CPG) marketers are increasingly faced with difficulties in reaching specific audience segments. With so much data on hand, it’s important to parse through it and discover the “why” behind consumer preference. Only then can you optimize marketing campaigns so your ads reach those most likely to connect with your brand.
Automotive marketers face new challenges as consumers shift research and buying patterns away from the traditional “on-lot” experience. Location-based mobile marketing offers you the opportunity to connect with your target audience to deliver engaging content that builds awareness and brand loyalty.
Active car buyers are in the market for a short period of time, conducting their research on-the-go. Car owners looking for automotive service centers have a number of options to choose from. How can you quickly reach these customers and bring them to the dealership—before your competitor does?
Los Angeles-based Shakey’s Pizza Parlor partnered with Thinknear on a mobile campaign to target Hispanic audiences both with Spanish and English language creative. Read how different audiences and different languages affected the campaign.
Thinknear’s Q4 2014 Location Score Index clarifies the difference between precision and accuracy, and explains how location data can impact your campaign performance.
Thinknear profiled holiday shoppers to help marketers understand this year’s consumer trends. We found that mobile is a major driver for holiday sales decisions, and consumers are wanting more helpful information and better experiences from brands on mobile.