Entries by T13579_1

The Mobile Marketer’s Quick Guide to Restaurant Marketing

Quick-service and casual dining restaurants share a common goal: bringing consumers to the table. An
empty seat in a restaurant is a perishable resource that disappears if not filled. Restaurant marketers
need to build awareness for their locations over time but also need to reach consumers close to the
moment of decision when they are looking for dining options.

The Mobile Marketer’s Quick Guide to TV Tune-In

Promoting network television programs is increasingly becoming a challenge. With the growing popularity of streaming services and digital media, it can be hard to grab potential viewers’ attention. Today’s consumers have multiple screens vying for consideration. Now, it is more important than ever to make sure your marketing dollars are spent on consumers who fall within your target audience and are most likely to become a fan of the TV show you’re promoting.

The Mobile Marketer’s Quick Guide to Foot Traffic

More people than ever are using mobile devices to research and buy products, changing the traditional path to purchase. Brick and mortar advertisers who want to drive foot traffic through the door need to find and engage their target audience at the right time and in the right place, ensuring that the ads are relevant.

The Mobile Marketer’s Quick Guide to Consumer Packaged Goods

Consumer packaged goods (CPG) marketers are increasingly faced with difficulties in reaching specific audience segments. With so much data on hand, it’s important to parse through it and discover the “why” behind consumer preference. Only then can you optimize marketing campaigns so your ads reach those most likely to connect with your brand.

The Mobile Marketer’s Quick Guide to Tier 1 Automotive

Automotive marketers face new challenges as consumers shift research and buying patterns away from the traditional “on-lot” experience. Location-based mobile marketing offers you the opportunity to connect with your target audience to deliver engaging content that builds awareness and brand loyalty.