Within the next three years, wireless speeds are set to jump tenfold, making the current network look as antiquated as dial-up modems. What does this mean for consumers and marketers? Thinknear takes a look.
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The Thinknear team is heading to Las Vegas for CES 2017!
We’d love to meet-up to talk mobile marketing, the latest trends in location technology, and even give a sneak peek into the future of the connected car marketing opportunity. We’re also hosting dinner and drinks and would love to have you along for some Vegas-style fun!
For the first time, location data is connecting rich video content to the right audiences. Brand advertisers who want to reach a specific audience can use GeoFence, GeoAudience, and GeoBehavioral targeting to target users with specific location-based profiles.
Technology is changing the way political campaigns are run. Silicon Valley has been evolving agile development processes, data-driven decisioning and the rise of digital marketing for years; and, those concepts are now fully spilling over into the run for the White House. The true game changer in politics is data and digital expertise. Those without it will not win.
Thinknear’s Location Score Index Q2 2016 explains why the quality of location data has not improved in the industry, despite a large increase in the volume of data available. Learn about the evolution of mobile location and the real-world impact of inaccurate data.
Measuring mobile advertising ROI has been problematic. Retail and product advertisers’ best option today is to use mobile location data to measure foot traffic. Learn about the different methodologies and data sources behind this type of attribution measurement.
Location data allows you to create thousands of unique personas. As a retail brand, your goals are to drive in-store visits, increase sales, and nurture loyalty. Learn about four audience profiles that can easily be applied across various retail brands to drive success.
Why is it so difficult to measure mobile advertising ROI? In our 2016 report, we take an in-depth look at mobile attribution approaches for measuring foot traffic, how they work, and additional factors to consider when choosing a measurement provider.
For many brands, the holiday season is the most crucial time of year. It’s a time when marketing efforts must be exact, targeted, and well-planned. With so much at stake, it becomes vital for marketers to ensure they are covering all their bases and thinking mobile first in terms of their Q4 plan.