Post Foods sees ad engagement increase up to 31% with a location-based audience campaign compared to a control group of a DMA-level, generically targeted campaign.
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Jeep’s mobile campaign sees 102% greater lift in dealer visits and 35% lower cost per dealer visit using Thinknear’s scored location data versus unscored data. Learn how Thinknear’s Location Score technology improves mobile campaign performance.
From online ordering to the rise of food halls to the latest menu trends, the restaurant business is constantly transforming. Competition has become fiercer, so attracting first-time diners and encouraging repeat business is more important than ever. Mobile technology now enables a restaurant to draw in customers by leveraging one of its most basic assets — location.
As consumers spend more time on mobile devices to meet their holiday needs, research indicates that people are also searching for and purchasing gifts much earlier and later in the year. Here are three compelling reasons to kickstart your mobile advertising strategy well ahead of the peak holiday season.
An auto shopper’s phone is the ultimate companion through every step and are easily swayed by another OEM’s advertising while visiting a dealership of their choice — an opportunity for automakers to leverage location advertising for both retention and conquesting tactics.
Not all location data is leveraged equally. The proof is in the results — and Thinknear’s commitment to data quality and targeting accuracy continues to deliver outstanding performance for our clients across the board.
The go-to connection between retail marketers and location data is simple, but ineffective: Most stores will set up a geofenced ad campaign to drive in-store traffic in the immediate area during a given time.
Attracting the attention of a consumer-powerhouse demographic that’s short on attention and long on skepticism has become a key challenge for marketers. To understand what Gen Z is, we first must understand what it is not.