Entries by T13579_1

3 Ways Location-based Ads Influence Diners

From online ordering to the rise of food halls to the latest menu trends, the restaurant business is constantly transforming. Competition has become fiercer, so attracting first-time diners and encouraging repeat business is more important than ever. Mobile technology now enables a restaurant to draw in customers by leveraging one of its most basic assets — location.

Marketing to Marketers: The Gen Z “Brand”

Attracting the attention of a consumer-powerhouse demographic that’s short on attention and long on skepticism has become a key challenge for marketers. To understand what Gen Z is, we first must understand what it is not.