Author Archive for: Elizabeth Jensen
Entries by Elizabeth Jensen
The Secret to Killer Mobile Marketing Campaign Performance
Great marketers rely on trusted technology partners to deliver accurate, high-performing ad campaigns — not just sometimes, but every time.
Is Mobile Location Data Truly Accurate if it’s Not Consistent?
Is accuracy without consistency truly accurate? The short answer for marketers: no, especially when it comes to mobile location-based ads.
Geolink: The First and Only Mobile Ad Platform with Built-in Location Accuracy Technology
Location-targeted ads have incredible value in reaching the right user at the peak of their consumer journey. But to achieve that value, the location data has to be accurate. Too often, it’s not.
5G: The Promise and Reality of 5G
5G is the fifth generation of wireless communication technology designed to operate in the higher frequency and low-range signal, therefore, promising a significant improvement in data transfer speed. Learn more about what 5G is, what’s in it for users and marketers, and where we stand today.
Thinknear’s GeoType
Thinknear’s GeoType is a revolutionary new method that allows marketers to understand and reach consumers on a new level.