Once only in the realm of brick and mortar advertisers, location data has now become the core of mobile targeting strategies for leading brand advertisers. Location-based audience targeting allows marketers to deliver a more relevant message to a more relevant audience. When the messaging is dynamically localized and targeted, users engage more. When creative is richer and powered by local data, users engage more. And when your marketing delivers value to the right audience (say it with us now), users engage more.