Location-based Mobile Advertising in the CPG Industry

It’s all about sniffing out the right target audience.

Consider us bull's-eye hunting bloodhounds.

Location is evolving and brand advertisers are quickly becoming the primary users of location data when it comes to mobile marketing. For the CPG world, location is all about finding the right audience. Location helps us understand who a person is based on the neighborhood they live in, the places they travel to, and the stores they shop in. This isn’t classic geofencing. This is behavioral and contextual targeting that only mobile can deliver.


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