Mobile Attribution: How Foot Traffic Measurement Works - Thinknear by Telenav | Location-based Mobile Advertising Solutions

Mobile Attribution: How Foot Traffic Measurement Works

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Why is it so difficult to measure mobile advertising ROI? In our 2016 report, we take an in-depth look at mobile attribution approaches for measuring foot traffic, how they work, and additional factors to consider when choosing a measurement provider.

The 2016 Mobile Attribution Report includes:

  • Explanation of auction-based and consumer panel approaches to measuring foot traffic
  • Clarification on the pros and cons of each measurement approach
  • A list of eight questions to consider when choosing a measurement provider

 

Download the Mobile Attribution Report

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