Location Score Index Q2 2014
The volume of location data available to marketers has grown dramatically in the past two years. But, is this flood of new location data good for the industry?
It all depends on the quality of the data.
Thinknear’s Location Score is the first technology designed to give marketers deep insight into the accuracy of location data. The technology is also the power behind the industry's first Location Score Index™ which helps advertisers avoid getting location wrong, while delivering insights on:
- The current state of location data quality in the mobile ecosystem
- The complexities involved in the creation of location data
- The impact of accurate location data on campaign performance
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