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What works for one marketer doesn’t always translate for another. Every industry is different and every brand has their own goals. You may need to influence the consumer path to purchase, raise brand awareness, or drive engagement. We can help you design your own custom and creative campaigns so you can reach the right audience — for any industry.

Infographic: Why Purchasing Personas are Critical to CPG Brands

The CPG market may be cluttered, and buyers are definitely fickle — but the mobile marketing space gives you the room you need to influence consumers. Location intelligence and robust data analytics can provide the who, when, and where for engaging digital experiences that keep existing customers happy and entice new ones to buy.

The Mobile Marketer's Quick Guide to Holiday Advertising

The Mobile Marketer's Quick Guide to Holiday AdvertisingFor many brands, the holiday season is the most crucial time of year. It’s a time when marketing efforts must be exact, targeted, and well-planned. With so much at stake, it becomes vital for marketers to ensure they are covering all their bases and thinking mobile first in terms of their Q4 plan.

The Mobile Marketer’s Quick Guide to Political Advertising

The Mobile Marketer's Quick Guide to Political AdvertisingDownload our Quick Guide to discover how you can improve engagement with your core audience while avoiding wasted ad spend. The Quick Guide includes an overview of mobile location-based tools available to drive campaign fundraising, educate voters on key issues, and increase top-of-mind awareness.

The Mobile Marketer's Quick Guide to Shopper Marketing

The Mobile Marketer's Quick Guide to Shopper MarketingAs consumers increasingly use mobile devices for product research, price comparisons, and coupon clipping, brands need to realize how they can reach targeted audiences across multiple touchpoints. What if you could reinforce point-of-purchase (POP) displays and other in-store promotions with a mobile campaign close to a consumer’s point of decision?

The Mobile Marketer’s Quick Guide to Brand Advertising

The Mobile Marketer's Quick Guide to Brand AdvertisingBrand marketers know their consumer segments, but reaching those segments on mobile isn’t always easy. Location-based audience tools leverage context, demographics, and consumer location profiles to enable campaigns that truly connect with the target audience.

The Mobile Marketer’s Quick Guide to Audience Engagement

The Mobile Marketer's Quick Guide to Audience EngagementWhen targeting a specific demographic, mobile marketers know that the data fueling their campaign needs to be accurate to reach the intended audience. How can a well-targeted campaign across mobile devices work in your favor for increasing audience engagement and, ultimately, sales?

The Mobile Marketer’s Quick Guide to Driving Purchase Intent

Mobile Marketing Quick Guide Mobile Ads Purchase IntentMore and more consumers are researching purchase decisions on mobile devices, and mobile is quickly overtaking desktop as the dominant digital channel. Marketers face the challenge of influencing purchase intent in a world where audience segments have blurred, customers are on-the-go, and purchase decisions can occur in a matter of seconds.

Infographic: Location Data in the Mobile Ecosystem

Location accuracy starts at the publisher level, and app developers have realized it pays to share location data. Publishers use a variety of sources to determine user location, with the accuracy of these sources ranging considerably. This infographic will help you make sure your lat/long isn't lat/wrong.

The Mobile Marketer’s Quick Guide to Retail

The Mobile Marketer's Quick Guide to Retail Mobile MarketingAs a retail marketer, you face an increasingly large challenge in terms of planning for mobile. New technologies, such as beacons, wearables, and location-based targeting tools, present opportunities that must be evaluated, and retailers who think mobile first will be rewarded. Retail marketers know it’s time to focus on mobile, but tactics and strategies can vary considerably.

The Mobile Marketer’s Quick Guide to Theatrical Releases

Download The Mobile Marketer's Quick Guide to Theatrical ReleasesIt is increasingly important that entertainment marketers target moviegoers most likely to visit a theater to watch the premier of a new film. This makes it crucial to utilize data-driven marketing techniques to increase campaign ROI and drive audiences into the theater.

The Mobile Marketer’s Quick Guide to Restaurant Marketing

The Mobile Marketer's Quick Guide to QSR & Casual DiningQuick-service and casual dining restaurants share a common goal: bringing consumers to the table. An empty seat in a restaurant is a perishable resource that disappears if not filled. Restaurant marketers need to build awareness for their locations over time but also need to reach consumers close to the moment of decision when they are looking for dining options.

The Mobile Marketer’s Quick Guide to TV Tune-In

The Mobile Marketer's Quick Guide to TV MarketingPromoting network television programs is increasingly becoming a challenge. With the growing popularity of streaming services and digital media, it can be hard to grab potential viewers’ attention. Today’s consumers have multiple screens vying for consideration. Now, it is more important than ever to make sure your marketing dollars are spent on consumers who fall within your target audience and are most likely to become a fan of the TV show you’re promoting.

The Mobile Marketer’s Quick Guide to Foot Traffic

The Mobile Marketer's Quick Guide to Foot TrafficMore people than ever are using mobile devices to research and buy products, changing the traditional path to purchase. Brick and mortar advertisers who want to drive foot traffic through the door need to find and engage their target audience at the right time and in the right place, ensuring that the ads are relevant.

The Mobile Marketer’s Quick Guide to Consumer Packaged Goods

The Mobile Marketer's Quick Guide to Shopper MarketingConsumer packaged goods (CPG) marketers are increasingly faced with difficulties in reaching specific audience segments. With so much data on hand, it’s important to parse through it and discover the “why” behind consumer preference. Only then can you optimize marketing campaigns so your ads reach those most likely to connect with your brand.

The Mobile Marketer’s Quick Guide to Tier 1 Automotive

The Mobile Marketer's Quick Guide to Tier 1 AutomotiveAutomotive marketers face new challenges as consumers shift research and buying patterns away from the traditional “on-lot” experience. Location-based mobile marketing offers you the opportunity to connect with your target audience to deliver engaging content that builds awareness and brand loyalty.

The Mobile Marketer’s Quick Guide to Tier 2 & 3 Automotive

The Mobile Marketer’s Quick Guide to Tier 2 & 3 AutomotiveActive car buyers are in the market for a short period of time, conducting their research on-the-go. Car owners looking for automotive service centers have a number of options to choose from. How can you quickly reach these customers and bring them to the dealership—before your competitor does?

Infographic: The Mobile Marketer's Guide to Holiday Shopping 2014

Thinknear profiled holiday shoppers to help marketers understand this year's consumer trends. We found that mobile is a major driver for holiday sales decisions, and consumers are wanting more helpful information and better experiences from brands on mobile.

Infographic: The Mobile Marketer's Guide to NFL Fans

Mobile devices are creating new opportunities for brands to connect with specific audiences. We looked at the NFL fan base to better understand their mobile usage patterns and identify strategies to engage with fans in the locations that matter most.

Infographic: The Mobile Marketer’s Guide to Back-to-School Shopping

Thinknear profiled back-to-school shoppers to understand their mobile shopping behavior. We found that consumers are using their mobile phones both to plan for back-to-school shopping in advance and while in-store.

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