Purchase Intent Archives - Thinknear by Telenav | Location-based Mobile Advertising Solutions

The Mobile Marketer's Quick Guide to Holiday Advertising

The Mobile Marketer's Quick Guide to Holiday AdvertisingFor many brands, the holiday season is the most crucial time of year. It’s a time when marketing efforts must be exact, targeted, and well-planned. With so much at stake, it becomes vital for marketers to ensure they are covering all their bases and thinking mobile first in terms of their Q4 plan.

Retailers, Is Showrooming Ruining Your Holiday Spirit? Try These 4 Mobile Advertising Strategies

header-blog-showroomingPrevious studies from the 4A’s found that 25% of showroomers planned to buy in-store but then changed their minds. How can retail marketers embrace showrooming? We’ve highlighted four mobile advertising strategies to ensure brands make the most of their holiday advertising.

The Mobile Marketer’s Quick Guide to Driving Purchase Intent

Mobile Marketing Quick Guide Mobile Ads Purchase IntentMore and more consumers are researching purchase decisions on mobile devices, and mobile is quickly overtaking desktop as the dominant digital channel. Marketers face the challenge of influencing purchase intent in a world where audience segments have blurred, customers are on-the-go, and purchase decisions can occur in a matter of seconds.

Engagement Rates for Sunscreen Brand 2X Industry Average

header-sunscreen-case-studyThinknear worked with a large skin care company to develop a mobile campaign for their sunscreen product that would resonate with beach visitors and other enthusiasts of outdoor summer activities. We leveraged real-time user location data and a proprietary place database to target users and to drive brand awareness and retail sales.

Allergy Medication Brand Sees 500% Increase in Engagement

header-allergy-case-studyThinknear worked with a large pharmaceutical company to develop an engaging mobile experience designed to build awareness for an allergy medication. The brand’s goals were to encourage trial of the allergy medication in areas of the U.S. in which pollen counts were well above average.

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