Measuring mobile advertising ROI has been problematic. Retail and product advertisers’ best option today is to use mobile location data to measure foot traffic. Learn about the different methodologies and data sources behind this type of attribution measurement.
Why is it so difficult to measure mobile advertising ROI? In our 2016 report, we take an in-depth look at mobile attribution approaches for measuring foot traffic, how they work, and additional factors to consider when choosing a measurement provider.
More people than ever are using mobile devices to research and buy products, changing the traditional path to purchase. Brick and mortar advertisers who want to drive foot traffic through the door need to find and engage their target audience at the right time and in the right place, ensuring that the ads are relevant.
Los Angeles-based Shakey's Pizza Parlor partnered with Thinknear on a mobile campaign to target Hispanic audiences both with Spanish and English language creative. Read how different audiences and different languages affected the campaign.