The CPG market may be cluttered, and buyers are definitely fickle — but the mobile marketing space gives you the room you need to influence consumers. Location intelligence and robust data analytics can provide the who, when, and where for engaging digital experiences that keep existing customers happy and entice new ones to buy.
For many brands, the holiday season is the most crucial time of year. It’s a time when marketing efforts must be exact, targeted, and well-planned. With so much at stake, it becomes vital for marketers to ensure they are covering all their bases and thinking mobile first in terms of their Q4 plan.
Download our Quick Guide to discover how you can improve engagement with your core audience while avoiding wasted ad spend. The Quick Guide includes an overview of mobile location-based tools available to drive campaign fundraising, educate voters on key issues, and increase top-of-mind awareness.
As consumers increasingly use mobile devices for product research, price comparisons, and coupon clipping, brands need to realize how they can reach targeted audiences across multiple touchpoints. What if you could reinforce point-of-purchase (POP) displays and other in-store promotions with a mobile campaign close to a consumer’s point of decision?
Brand marketers know their consumer segments, but reaching those segments on mobile isn’t always easy. Location-based audience tools leverage context, demographics, and consumer location profiles to enable campaigns that truly connect with the target audience.
When targeting a specific demographic, mobile marketers know that the data fueling their campaign needs to be accurate to reach the intended audience. How can a well-targeted campaign across mobile devices work in your favor for increasing audience engagement and, ultimately, sales?
More and more consumers are researching purchase decisions on mobile devices, and mobile is quickly overtaking desktop as the dominant digital channel. Marketers face the challenge of influencing purchase intent in a world where audience segments have blurred, customers are on-the-go, and purchase decisions can occur in a matter of seconds.
Location accuracy starts at the publisher level, and app developers have realized it pays to share location data. Publishers use a variety of sources to determine user location, with the accuracy of these sources ranging considerably. This infographic will help you make sure your lat/long isn't lat/wrong.
As a retail marketer, you face an increasingly large challenge in terms of planning for mobile. New technologies, such as beacons, wearables, and location-based targeting tools, present opportunities that must be evaluated, and retailers who think mobile first will be rewarded. Retail marketers know it’s time to focus on mobile, but tactics and strategies can vary considerably.
It is increasingly important that entertainment marketers target moviegoers most likely to visit a theater to watch the premier of a new film. This makes it crucial to utilize data-driven marketing techniques to increase campaign ROI and drive audiences into the theater.
Quick-service and casual dining restaurants share a common goal: bringing consumers to the table. An empty seat in a restaurant is a perishable resource that disappears if not filled. Restaurant marketers need to build awareness for their locations over time but also need to reach consumers close to the moment of decision when they are looking for dining options.
Promoting network television programs is increasingly becoming a challenge. With the growing popularity of streaming services and digital media, it can be hard to grab potential viewers’ attention. Today’s consumers have multiple screens vying for consideration. Now, it is more important than ever to make sure your marketing dollars are spent on consumers who fall within your target audience and are most likely to become a fan of the TV show you’re promoting.
More people than ever are using mobile devices to research and buy products, changing the traditional path to purchase. Brick and mortar advertisers who want to drive foot traffic through the door need to find and engage their target audience at the right time and in the right place, ensuring that the ads are relevant.
Consumer packaged goods (CPG) marketers are increasingly faced with difficulties in reaching specific audience segments. With so much data on hand, it’s important to parse through it and discover the “why” behind consumer preference. Only then can you optimize marketing campaigns so your ads reach those most likely to connect with your brand.
Automotive marketers face new challenges as consumers shift research and buying patterns away from the traditional “on-lot” experience. Location-based mobile marketing offers you the opportunity to connect with your target audience to deliver engaging content that builds awareness and brand loyalty.
Active car buyers are in the market for a short period of time, conducting their research on-the-go. Car owners looking for automotive service centers have a number of options to choose from. How can you quickly reach these customers and bring them to the dealership—before your competitor does?
Thinknear profiled holiday shoppers to help marketers understand this year's consumer trends. We found that mobile is a major driver for holiday sales decisions, and consumers are wanting more helpful information and better experiences from brands on mobile.
Mobile devices are creating new opportunities for brands to connect with specific audiences. We looked at the NFL fan base to better understand their mobile usage patterns and identify strategies to engage with fans in the locations that matter most.
Thinknear profiled back-to-school shoppers to understand their mobile shopping behavior. We found that consumers are using their mobile phones both to plan for back-to-school shopping in advance and while in-store.