Jeep Auto Mobile Advertising Case Study by Thinknear

Jeep Sees 35% Reduction in Cost Per Dealer Visit with Scored Inventory

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Objective

Leverage a large-scale test program to measure the impact of location data quality on Jeep’s ability to drive foot traffic to dealer lots.

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Approach & Strategy

Leverage a large-scale test program to measure the impact of location data quality on Jeep’s ability to drive foot traffic to dealer lots.

Test Group A

Targeting based on the scored location data using Thinknear’s Location Score platform. Scored data is the most accurate data in mobile based on the elimination of inaccurate and unreliable location data.

Test Group B

Targeting based on un-scored location data (data passed directly from app publishers without any scoring or filtering from Thinknear’s platform).

Campaign creative was dynamically localized to make the ads more relevant and engaging. The campaign featured both standard landing page content and rich video content for the Jeep Cherokee.

 

Results Summary

  • In Test Group A, 94% of impressions were delivered in the target area. Only 29% of impressions were delivered in the target area for Test Group B.

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  • 2X video engagement for users within geofence vs. those outside of geofence
  • 102% greater lift in dealer visits for scored inventory vs. un-scored inventory
  • 35% lower cost per dealer visit for scored inventory

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