Location
Deliver your message to customers based on where they are (e.g., their city, their zip code, or their distance from X) . . .
Some of our clients:
What is Situational Targeting?
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Activity
. . . what they are doing (e.g., traveling, shopping, or watching a baseball game) . . .
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Context
. . and what is happening around them (e.g., temperature, weather conditions, traffic, or nearby events)
